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Demographics
AUDIENCE
(000)
COMP
Total Adults
13,700
100%
Women
11,973
87%
Married
8,560
62%
AGE
 
 
25-54
6,655
48%
Median
52.3
 
EDUCATION
 
 
Attended College+
8,019
58%
OCCUPATION
 
 
Employed
7,732
56%
HOUSEHOLD INCOME
 
 
HHI $75K+
5,775
42%
Median
$64,869
 
The most engaged
community of home cooks

48
minutes spent
on average
with an issue

#1
among
comp set


COMPETITIVE SET: Better Homes & Gardens, Bon Appétit, Cooking Light, Every Day with Rachael Ray, Family Circle, Food & Wine, Food Network  Magazine, Good Housekeeping, Ladies’ Home Journal, Martha Stewart Living, Oprah, Redbook and Woman’s Day

Source: MRI Fall 2014
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